What is it with Business Agility?

Top of my Slack channels is the Business Agility Institute, just below that is the old #NoProjects slack that sometimes comes to life. Recently someone on #NoProjects asked:

Q: What do you guys think about Business Agility?

My reply: Business Agility, bit like apple pie, how can one not be in favour?

Of course, what flavour of business agility is another question. Lots of people seem to use the words “business agility” but I’m not sure there is a consensus on exactly what it is. I am a member, and supporter, of the Business Agility Institute which was founded by Evan Leybourn who also published a NoProjects book.

Evan and I were in regular communication while we were writing our books, we both saw the flaws in the project model and both arrived at the conclusion that as the business world digitalises business is never done therefore technology is never done. In essence that is the genesis of Continous Digital. While I wrote a book on the subject Evan founded the Business Agility Institute.

Q: So whats your take or how you think business agility is different from no-projects? is people just rebranding stuff to BA now?

My reply: Business Agility is good, it makes sense to go “up” from software to the business. Now look at the things you might want from Business Agility:

▪ Quick to market

▪ Fast to deliver

▪ Responsive to customers

▪ Reactive to trends and changes

▪ Efficient/effective

▪ … add your own here…

Isn’t that what any business wants? Whether you call it Business Agility or not? – these are apple pie things, hard to argue against and if you read (almost) any management textbook in the last 30 years they say the same things.

These aren’t #NoProjects, that is a very specific critique of the project model. Some people may have believed that projects facilitated those things, however what #NoProjects says is: the model is flawed, if you want those things you need to find another way. For me that other way is Continous Digital, which is why my presentations talk of #NoProjects evolution: it is not enough to say “projects don’t work”, one needs to suggest an alternative.

So how is Business Agility different?

First off: even if the things Business Agility offers aren’t new the rise of Business Agility is a new opportunity to push an agenda which is good, sometimes things need to be “rebranded” as new to get attention. Should’t be but there you are.

Second, the methods have changed: two forces at work here, Digital and “Millennials”

Digital tools – driven by Moore’s Law and the falling price of CPU power – have changed the way business works, it means that the things executives often want to avoid, software development, is now the power house of your business.

Hence, “the business is the technology and the technology is the business.” Think Uber: how do you separate Uber’s technology from Uber the taxi company?

This is why I have take to saying “IT is dead, IT’s Digital”. Information technology in business is no longer a cost centre, it is no longer “just” and enabler for business services, Digital means it is the business, it is were innovation happens and it is a driver of revenue and profitability.

That also means “Agile Methods” (a la software engineering) come into focus because a) you need to create software and b) as digital tools permeate every aspect of business life agile becomes more applicable.

Agile methods are the processes that maximised the benefits of digital tools. Agile started with software engineers (and friends) because they had early access to digital tools (email, IM, VOIP, web, wiki, etc.) and are able to create “missing” tools

Millennials: those born about 2000 are said to want more meaning, purpose and autonomy in their work. Personally I’ve always wanted these things and I think everyone does. Whether I am right or not this is a trend which has been running for a while, millennials exhibit this most clearly. (Plus the pandemic adds to this)

This too fits with agile because agile methods recognise the people aspect, people in agile are not plug compatible (although we do encourage a more team based approach.). Agile considers motivation and recognise those doing the work as experts in their own right – are better at addressing that need.

Hence, and a point I’m making in my “Reawakening Agile with OKRs” presentation which I’m delivering this year, we need to think more about purpose driven development – PDD. Our software needs purpose so our people have purpose.

Ultimately, while business agility might not be anything new there is a greater need for it.


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