Allan Kelly gives agile advice worldwide


Been attending an excellent series of sessions with Allan on Value. Relaxed, clear, engaging and interactive, Allan brings his wealth of knowledge to each session facilitating those present to bring out key learning points that can be taken back int the workplace. Highly recommended.
Stuart Adair
Stuart Adair
11:07 03 Jul 20
Allan is great at leading workshops. They provide a valuable opportunity to step back, consider and question various well constructed scenarios.
Frances Buontempo
Frances Buontempo
10:45 03 Jul 20
I've just participated in a series of sessions guided by Allan about 'Adding Value to User Stories' which shone a real light on the fact that we talk about delivering value, however, we very rarely quantify this! Some useful insight shared on how you qualify value and feed this into prioritisation. I can definitely recommend Allan's courses.
Dawn Beattie
Dawn Beattie
08:42 03 Jul 20
I completed the Adding Value workshop with. It was a useful interactive workshop with lots of good discussion.Thank you Allan
Adam Lewthwaite
Adam Lewthwaite
08:35 03 Jul 20
Currently enjoying a series of discussions led by Allan on value. He is making us all think about what value really is and why we need to consider it a lot more when prioritising work to be done. Allan comes highly recommended.
Martin Boler
Martin Boler
13:30 26 Jun 20
I attended Allan's User Story Masterclass and I definitely took something valuable away from each session. It was great to step back and take a look at this topic again with fresh insights. I can see why it would be useful for many roles, not just product owners.Doing this online worked really well with whole group discussions and one on one exercises with the other participants. Some great learnings shared. It's not just someone delivering training to you, it's a more interactive and engaging format. The structure worked well for me too - one short session every week was easy to fit into my diary, particularly as it was online so no travel involved.I would definitely recommend Allan for his training/consultancy.
David Boyd
David Boyd
06:45 19 Jun 20
If you looking for a value based, pragmatic, inspiring way to better understand and apply Agile Software, give Allan a call.
Alan Baldo
Alan Baldo
13:26 04 May 20
Just attended his workshop on User Stories and Value. Lots of interaction, exercises and discussion in the workshop. Allan is very insightful and shares his knowledge with humor and great examples. I highly recommend Allan and his workshops/seminars etc. I brought away many insights to use in my work.
Tara Santmire
Tara Santmire
10:12 04 May 20
Allan is an excellent trainer and expert in agile methodologies. Really enjoyed his Product Owner / User Stories training. He is also an excellent author and speaker. Thanks Allan!
Sam Cranford
Sam Cranford
10:00 29 Apr 20
Our team has benefited greatly from Alan's agile training. Not only have we adopted much of his approach to agile, but we have worked effectively for over a year now with largely the same processes in place (despite plenty of opportunity to suggest change at fortnightly retrospectives). Due to smaller/clearer user stories (with better prioritisation), planning meetings are now much quicker and effective. Alan's presentation style is engaging, and the group activities were quite entertaining.
David Raffelt
David Raffelt
22:37 10 Jul 18
I took part in one of Allan's training myself years ago and now keep bringing him back to train and inspire my teams. Started with the Netherlands, now Australia... where will I bring you next? 🙂
Pawel Michalak
Pawel Michalak
00:39 12 Apr 18
I recently attended Agile Development Product Owner training conducted by Allan Kelly. The training was excellent. There was a good mix of discussion and exercises to reinforce the training. The training was never boring and was very engaging. I would highly recommend Allan should you need training in Agile Development.
Guy Meiron
Guy Meiron
13:32 29 Mar 18
Great courses, Allan is an excellent instructor, courses are full of great material which people new to, or experienced with, agile will find interesting. Allan gave both the product owner and developer courses at our company, and they've had an immediate impact with the team, both process-wise, starting to become more efficient with our time, and culturally.
John Forsyth
John Forsyth
12:41 29 Mar 18
I’ve worked with Allan on a number of projects and with various agencies and clients over the years. Allan’s knowledge and passion for all things Agile is infectious. But his training and coaching provides much more than sheer enthusiasm. Allan’s involvement in any initiative provides practical advice and experience, whilst also continually challenging behaviours and assumptions which are often deeply ingrained. My current project is proving to be extremely successful. And when I talk to my team and clients, without exception they say that the defining factor behind this success was Allan’s initial (and ongoing) training that we all attended. Highly recommended.
toby d
toby d
09:32 22 Mar 18
Allan worked with me to help transform a development team of around 120 developers, testers, PM's and business analysts into multiple cross-functional agile teams. Allan developed and ran a number of workshops introducing agile concepts to the teams utilising hands-on activities that really helped to ensure the concepts stuck. He then worked with each team 1:1 over a few months to advise and mentor individuals as the became confident with the different approach to working.The outcome was fantastic, we had very few challenges with our agile transformation. The teams were excited with the new way of working and the changes led to better software delivery and more excited individuals.Allan was instrumental in helping us achieve these benefits. I would highly recommend anyone to work with Allan if you have any agile challenges.
David Longman
David Longman
16:36 26 Jan 18
Having just gone through a Product Owner course with Allan, I must say he is one of the best trainer I have had. His ability to take concrete examples happening during the course to teach some of the concepts is excellent and it helps you understand why, and in which context, you would use the different technique presented. I am looking forward to using his sevices again once we have had the experience of a few Agile teams running for a few weeks / months and call him back in for a review of best practice /fine tuning advice.I would recommand to anyone serious about Agile development training to consider Allan Kelly.
Romain A.
Romain A.
18:06 24 Jan 18

“As a result of working with Allan our processes have improved, we are more efficient, more creative and our projects are increasing in terms of measurable output. He is highly recommended if you want to develop your programming department to achieve more.”

Toby Parkins, UKNetWeb/HeadForward

If your, or your company, has received advice, training or help from Allan Kelly and his associates please consider writing a Google Review today, thanks.

Its about being better, better than you are. Achieving more. Being more effective. It just so happens that agile is the umbrella under which most of the better development practices, processes and ideas cluster.

Why Agile?

Don’t worry about the label. Always ask: “what do you mean when you say Agile?”

Case Studies


ARM, Absolute Software Ltd., Avira (Germany), Commentor (Denmark), FenTech

Engineering & Energy

Schlumberger, Fugro (UK, USA, Australia, Holland and Norway), BIW Technologies, Aveva Group PLC, Kongsberg Maritime (Norway), Cobham PLC, Meggitt Training Systems, Siemens (Power, USA).

Telecoms & Internet

Ericsson, Qualcomm, GSMA (the GSM Association), Linx (London Internet Exchange)


Sullivan Cuff Software, Research Instruments, IDBS, MicroTest, Ottobock Healthcare, Instem.

“I have heard on more than one occasion that the training you gave has provided the most significant benefit of any training we have had so far.”

David Reynolds, Ottobock Healthcare (UK)


Virgin Atlantic Airways, (division of Sabre/Travelocity), SkyScanner, Trafalgar Management Services, Holiday Lets (part of Trip Advisor).

“Allan Kelly has made a real difference to the way teams work at Working with multiple teams he has successfully led change and improved processes. These teams are more responsive to business need and more effective at delivering their products. His process improvements have laid the foundations of Agile development at the company.”



Lexis Nexis (Reed Elsevier), Iris Legal

Finance services

Swift, The Bank of England, Lloyds Banking Group, Bank of America Merrill Lynch, Goldman Sachs, IMC (Switzerland), Banco Popular (USA), Powa, AllPay Ltd.

Business services

CapGemini, Zone Digital, Oxford Innovation, Rosslyn Analytics, BDO, CPP Group PLC, Excellian, Insight Software.


Budget Group Insurance (including Compare the Market), Partnership, Hymans Robertson.

News, Broadcast and Entrainment

Viacom, Thompson-Reuters, BBC, Genius Digital, NarrowStep Inc., Green Hippo

“Allan Kelly is a methodical expert that brought order to an otherwise chaotic development environment. With a strong project management skillset and good technical depth, I learned more from Allan than anyone else in my last job and would hire him in any future technical environment where we could use a strong Project or Product Manager.”

Director of Product Marketing, NarrowStep Inc.

Document Management

Thunderhead, Limehouse Software.


RM Education, Scottish Qualifications Agency, University of Sofia (Bulgaria), ISAMS.


Tessella, Science Warehouse, 1Spatial.

Advertising & Marketing

Donovan Data Systems, ABA Research, Proprocure, Path Intelligence.

Web development

UK NetWeb (now part of HeadForwards), Slightly Different, Tanist.


West Midlands Fire Service, Impetus Automotive, Biffa, Dogs Trust (charity), Benefex, Orchard Information Systems, Burberry, The AA and VoCoVo.

“Really enjoyed Allan’s way of presenting. Good use of metaphor & explanation as to how to apply Agile methodology. Good energy. Good engagement. Course material are very complete and well packaged.” BA, Burberry

Why Allan?

Inspiring… I know this sounds egotistical but then I look at the feedback forms I get from courses and the work “Inspiring” comes up again and again.

Experience… I have vast experience of both software development and helping others improve their software development with Agile approaches.

Holistic… Software development has always been done to meet some greater need. In our digital age this has never been truer, modern business lives and dies by its software. Most Agile trainers and consultants/coaches specialise in one dimension of agile. I take a holistic view, breath is good.

Agile processes are but a starting point. Straightening out a process and making it vaguely agile is a great start but it is not enough by itself…

… Teams are important and self-organizing teams are great, but even with the best team in the world things can go astray.

… Technology and code are important too, without improving the quality of software code most Agile initiatives will come unstuck once the bugs appear.

… Building the right thing is essential, but knowing what the right thing to build is, is very difficult. Product Managers, Product Owners, Business Analysts all have a role to play – and that means they need to change how the interact with the builders.

… And do not forget the organization, the structure, the culture and not least the strategy. Working Agile, with great teams, quality code and engaged product owners may sound great but if the organization doesn’t update strategy to leverage such capabilities then they will fail to see the true benefits.

Can I help you?

Please get in touch, use the contact form.

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